El Pitazo is Venezuela's main independent news website. The name "pitazo" refers to the colloquial notion of reporting irregularities, therefore the news agency intends to be an informative platform where irregularities aren't swept under the rug. They contacted Angel Lacret, Chief of Product Development of Cobuild Lab to transform this idea into a software product.
We started the Cobuild Process during the initial meetings for its first stage:validating the idea, in other words, making sure the project is viable and continuing with the Cobuild stage in which we would be developing its MVP (Minimum Viable Product). The main goal of the project consisted of creating a software solution that would give users the possibility of having up-to-date news available in the palm of their hands with no restrictions.
The real challenge lies in the restrictions arbitrarily imposed by the Venezuelan government on some print, audiovisual and digital media, including El Pitazo, which website is currently blocked throughout the national territory.
Taking the above into consideration, we put together a team of the best developers, QA Analysts, and a Project Manager to create a roadmap to find the most suitable solution for the project. Due to restrictions in the country were carried through the domain as well as through the IP address, it was virtually impossible to implement a solution so people could have access to the platform with no problem.
El Pitazo’s audience is segmented into Venezuelans living in the country, Venezuelans living abroad, and foreigners interested in the news related to this country; which led us to find a proper solution for them. We then decided to build a Mobile App that would be compatible with both Android and iOS Operating Systems, since it was almost impossible for the Government to restrict an App, and this would allow users who live in the country to have full access to all the news by just downloading the App.
After some weeks of teamwork, it was possible to build a Mobile app that is compatible with any device connected to the net, capable of bypassing every restriction imposed by the Venezuelan government, to provide a channel of information for all the users in and out of the country.
In 2019 El Pitazo won the Ortega y Gasset Award for best multimedia coverage, for a report on hungry children, "The Hunger Generation" and it is currently part of the Latin American media of the Rebel Alliance alongside other major digital media such as Tal Cual and Runrunes. The mobile app is now available for both Android and iOS and has +10k downloads in the Play Store with a rating of 4.3/5.