The Content Writer is a key piece in a content marketing strategy, because this is the person who is going to write all the texts based on an analysis and logical reasoning directed to the Cobuild Lab digital platforms. His writing style it is based on informing, educating and entertaining.
Content Writer's responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and articles before publication. This professional prepares and executes the content strategy, which may vary over time, where it is very clearly specified: the type of audience we are targeting (buyer persona), the topics to be discussed, the keywords (keywords to work with), the style and the most suitable formats for all the social platforms where the Cobuild Lab company has a presence
Duties and responsabilities