In this day and age, many business owners tend to focus on making a vast and active online presence. To do this, some of us invest too much time digitizing everything people need to know about our trade. We become actively involved online primarily due to the broad audience and possible market that digital advertising, social media, and app development bring. In fact, some people would argue that the online market is now becoming saturated with competitors, making it harder for businesses to secure the patronage of would-be customers. Hence, print remains a powerful tool that almost any business can utilize. Here are a few reasons why any business could use a little more print.
Let your brand stand out from the rest of your competitors by creating a total package using all outlets including print advertising. Print allows you to be present and visible particularly in the community where you are running your business. That signage outside your office should be clear and easy to find. Design the perfect logo and use just the right materials that will suit your brand personality. For easier name recognition from your target market, make sure you are consistent with the brand character you are establishing. From the brochures and flyers to business cards you’re giving away to potential clients, all these must complement the product you are marketing to achieve a packaged and more recognizable brand. Branding is, after all, vital in attaining the patronage of clients.
The internet made it easier for people to create and share information to one another. However, this also made it difficult for users to verify the facts from false statements. Sadly, it’s no surprise now that many of us became victims of fraudulent and malicious online activities at one point or another. However, print provides a feeling of legitimacy for your business.
As mentioned earlier, a target market will play a significant role in the success of your business when your products are limited and specific. When you have the right demographics in mind, particular promotional efforts are needed to become more efficient in marketing your brand. The print is also very useful when you have a local target market to cater to since the interest of the market is more efficiently captured through local newsletters, publications, and banners distributed around the area.
These are just a few reasons why any business would do more with a print ad. The truth is, even before the age of new media, print was and continues to be a significant part of any business.
Do you think modern technology made Print Advertising outdated?
You might be one of the doubters of Print ads when it comes to reaching and conversion, but there are many reasons why you must rediscover print advertising. While people tend to keep track of the latest trends and transitions in modern media, they somehow overlook or underestimate the impact of print advertisement in this fast-paced world.
So the question is, how would it be able to compete?
Ever found yourself intimidated, thinking that your business brand doesn’t belong among the ‘big guys’? When business owners open up a magazine, turn their television on, or log on to the Internet, they think that big brand advertisers are all over the place and that there’s no space for small and medium enterprises like them to compete. But it will never be the case. You might think it’s impossible, but the next time you open one of those magazines, you’ll see an ad for a business right in your town.
To add, the equation does not necessarily mean that campaign success is equal to extravagant expenses plus hard work.
This is the biggest mistake most small business owners tend to oversee. It is not about how big your investment is to your ads that will carry you throughout the game. There are even some who started small investments in print ads and grew profits even more than they expected.
Success in a print advertising campaign lies in strategies; how you reach the people, how you deliver your message, and how the audience understands your message.
Advertising is no more than telling a friend of yours that you want to help, or you want to trade. It’s as simple as that. The most common dilemma is people sometimes do not understand what you want to tell them because your message is not clear enough or your message was inappropriate at the time. Perfect words and perfect timing is the most efficient way of coming to an understanding with people.
While the world is telling people things they needed to know, creativity still prevails as the most efficient way to connect to people. Getting connected to your audience will create a better understanding. Although most business owners nowadays choose social media for advertisements, expressing their thoughts through print ads remain an outstanding way to help customers understand your business, your goals, your objectives, your values – and especially you as an owner. The key is to outthink people, and that is where creativity applies. Stand out from a crowd of print ads that just stick themselves to the limits of paper.
Traditional advertising is not outdated at all; you just have to find a way, to make things interesting for people, and that means you have to get out of the mainstream and start drawing your style. The best thing about creativity is it challenges the level of thinking in people. Color, texture, style, size, shapes, forms are all media of human creativity. These are tools that have evolved throughout the years with the sole purpose of communication. Thus, now yielded and produced our latest technologies.
Aside from that in Print advertising costs are at a justifiable rate and accessibility is stunningly fast, personal, and friendly, transactions can be done in convenient ways, tools and machinery are cutting-edge. Even though most people are convinced that print advertisement is almost obsolete, it is still alive, and productive work of art that is naturally timeless. Be one of the great minds and partner with print advertising experts who can help you materialize the best print ad people are yet to see.
Author Sabahat Akhter.
Sabahat Akhter is the Project Manager for leading printing companies producing promotional advertising products. She has experience in Data Management and Products Quality Assurance. QA and large scale production workflows are her expertise.