Talking about artificial intelligence still feels a bit futuristic, perhaps because of the way it's been depicted in movies and because of the connotation that was given to it when it began to be a subject of study.
However, it is no longer a matter of the future, it is a very tangible reality we live with on a daily basis. For example, when we want to see a movie at home and we see the recommendations by affinity or when we look for a plane ticket and then we receive recommendations for accommodation, car rental and everything we need to make the most of in the destination city.
Your customer is very close to the heart of your business, so if they’re unsatisfied, it’s fundamental to look for ways to better serve their needs. When it comes to automation, customer service is the best place to start.
A chatbot is a program through which people can interact with technology in different ways: text, voice, gestures, and touch, among others. It is characterized by its wide availability 365 days a year, 7 days a week, and 24 hours a day.
The functions it can perform will vary depending on the type of chatbot and its capabilities.
For example, they range from answering frequently asked questions, capturing data, or conducting simple transactions to generating almost human conversational experiences, remembering preferences, giving advice, helping to solve situations, and suggesting related products that improve the customer experience and increase the value of their purchase.
Artificial Intelligence is a powerful tool to generate value and improve the customer experience in your company's online chat. These are the main benefits:
⚫️ Immediacy in response Most consumers expect real-time support, regardless of the customer service channel they use. In accordance with current customer expectations in terms of channels, availability, and response times, chatbots become a highly relevant tool in the customer experience.
⚫️ Sales conversion The chat with artificial intelligence performs an accompaniment and leads the purchase process, promoting sales conversion and motivating cross-selling through the suggestion of complementary or purchase-related products.
⚫️ Decrease in costs By automating processes, you increase productivity, the rate of first contact resolution, and other indicators that can reduce costs.
⚫️ Leveraging staff skills and time Freeing up staff time, automating repetitive activities, allows exploring or deepening analytical, creative activities or the same service activities, but with a focus on qualified clients.
⚫️ Reach through new channels It represents opportunities for new sales channels and interaction with the customer, in an automated way and without the need for a large investment in terms of staff availability for its implementation.
⚫️ Increase in loyalty and commitment Improving the customer experience can help improve the loyalty indicator. Transforming the user experience can bring benefits reflected in higher profits, more loyal customers, and more engaged employees.
⚫️ Availability Most online customers expect a rapid response and help in five minutes. The chatbot is a very important tool because it allows you to offer total availability. Attention 365 days a year, 7 days a week, and 24 hours a day, regardless of the physical location of the client or the device through which they establish contact.
⚫️ Understanding of customer needs An online chat with artificial intelligence provides highly useful information for the company when it comes to understanding the needs of its customers. Information that allows companies to improve their current processes and products, create new products, expand channels, identify trends and, in general, make decisions that improve the customer experience.
We partner with Industry Experts to solve Logistical and Productivity problems with Custom Software Solutions, Artificial Intelligence, and IoT. Since 2012 we've focused on developing and combining cutting-edge techniques, tools, and technologies to increase development speed to deliver faster results