In 2022, investing in SEO for your brand is of vital importance to guarantee good performance and total success. More than a necessity, it’s a priority. It allows us to optimize the visibility of our website in search engines, making it easier for our consumers and potential audience to find us on the web. Today we will be showing you some projections and trends for SEO in 2002, so you can see why you should start investing more time and money in SEO for your company. <title-2>Some Trends for 2022</title-2> <title-3>AI will have a greater impact on SEO:</title-3> <a target="_blank" href="https://www.cobuildlab.com/blog/How-artificial-intelligence-impacts-your-business-supply-chain/"> Artificial intelligence </a> (AI) is changing the way people interact with online content. Thanks to this intelligent algorithm that we all know, it shows us the things that we like the most and facilitates our searches on the network. Now, search engines do not usually share their technologies and advances, but it is believed that it will improve the user experience during their search. Factors ranging from click-through rate to time on page could be included. To do this, you need to captivate and engage readers with useful and well-organized content. It also allows your users to find you more easily, on any platform. <title-3>Voice searches will increase:</title-3> Thanks to innovations such as Google Assistant, Apple's Siri, and Amazon's Alexa, voice search technology has come a long way. As technology has improved, it has also become more popular. The percentage of households owning a smart speaker by 2022 is estimated to be 55%. To improve your SEO in this specific area of search you should focus on keywords, and longer phrases, voice searches tend to work best with longer phrases naturally. When people type, they tend to abbreviate. All of this to help search assistants find you on the web. <title-3>Accessibility:</title-3> It is estimated that almost 73% of Internet users will access the Internet only through mobile devices by 2025. This is why you must reinforce the mobile platforms of your tools since this is the future and the greatest traffic of users will be through this channel. Closely related to voice search optimization. Web designers will continue to incorporate features that do not depend on keyboard input, such as voice commands, virtual reality, augmented reality, etc. <title-3>A good SEO strategy should include <a target="_blank" href="https://www.cobuildlab.com/blog/video-marketing-software-for-2021/"> video </a>:</title-3> Implementing videos in our <a target="_blank" href="https://www.cobuildlab.com/blog/seo-tips-that-will-increase-your-position-in-search-engines/"> SEO strategies </a> is an effective maneuver. YouTube alone has over a billion users. So if you're not creating video content, it's time to start. To have a good SEO using videos as an ally you must optimize the name and description of your video channel, always providing the information, and resources, of your channel. And of course, keywords are crucial, so that your SEO strategy is infallible. <title-3>Semantically related keywords will have more importance:</title-3> SEO professionals used to focus on primary keywords as the only option. Now, we know that secondary keywords are just as important. Semantic search, and intent optimization, will become more important in the future. Google no longer just looks at strings of words. It is about analyzing the context of the query and trying to understand the user's search intent. This means that the more relevant information provided, through primary and secondary keywords, the better. <title-3>Social Listening and SEO:</title-3> Social listening is a process of monitoring your online brand’s social media handles. It involves tracing customer feedback or direct mentions of your brands. It also includes monitoring any discussion on a specific topic, keyword, or competitor relevant to your niche for gaining insights and taking action on those opportunities. <title-3>Content that meets Google's EAT principle will rank higher:</title-3> Google states once again that the quality of content is essential for success in positioning. These factors help determine if a web page has useful quality content. This principle is especially relevant in business niches that fall under the "your money, your life" label, such as healthcare and finance. There are a few ways to ensure quality content. First, create a profile of your ideal client, which will allow you to understand the type of content that your clients value. Second, conduct search intent research to help you map out the consumer journey. Third, use this information to create content that conforms to the format your users prefer. <youtube-video id="0Hqgw9oOdF0"></youtube-video> **SEO** today is more than advertising and <a target="_blank" href="https://www.cobuildlab.com/blog/Planning-a-Digital-Marketing-Strategy-key-to-success-for-your-New-Software-Application-or-Small-Business-in-the-US-during-COVID-time/"> marketing </a>, it is painstaking work that takes into account current trends in other areas that may have an impact on your business. Of course, SEO is very important. This is why every day the market is more interconnected and you must be the one who invests in SEO to guarantee a good presentation for your brand or company. So do not hesitate and make your consumers find you and can connect with you more easily and efficiently.